What can good
design do for your business ?

CREATING A POSITIVE EXPERIENCE FOR YOUR CUSTOMERS

Good design helps to communicate your message and make your product or company stand out in a very cluttered and competitive landscape. As we know, first impressions are what make people decide if they like you or not. A well-designed logo and website inspires confidence because it looks professional and it brings personality to your brand.

TELLING A STORY

We all know a good story is what sells. As a small business or entrepreneur you worked hard to build your story in a way that attracts your audience. Good design can help bring your story to life and create emotion in your audience. Elements like color, typography, layout, photography styling have all a great importance to the story you are trying to communicate.

BUILDING CUSTOMERS’ LOYALTY

Being able to make that emotional connection with your customer and building on that relationship is key for a healthy business. Thoughtfully crafted brand assets and visuals that resonate with your audience, will help your business convert visitors of your website or first time customers to loyal customers.

WINNING NEW CUSTOMERS AND MARKETS

Design can be a powerful means of retaining customers and positioning your business for a move into new markets. Whether it's a new product or a website redesign, fresh design can keep your customers interested, and help you contend with the competition. The needs of customers can change, so the user observation, trend research and prototyping that are part of the design process will help you keep in touch with your market.

Abridged Brand Identity

This package delivers fundamental brand elements that start to tell your story in a compelling way.

WHO IS IT FOR?

This package best serves entrepreneurs or small businesses ready to invest to grow their business and make the transition from do it yourself branding to professional, carefully crafted design.

WHAT IS INCLUDED?

Brand Discovery Insight and Debrief Call
1 visual directions to choose from
Up to 2 logo options
Comprehensive Logo Design:
-  logo variations
-  primary and secondary marks
-  favicon
Complete Brand Color Palette
Brand Typography
Limited Brand Design Elements: can be a custom pattern, illustration or other graphics
Up to 3 Brand Applications (menu, social media templates, stationery, etc.)
Brand Style Guide PDF
Brand Master Files (editable files, print files, digital files)
2 Rounds of Revisions

PROJECT TIMING:

8-10 weeks

Micro Brand Identity

This package delivers the very basic elements and the aesthetic that will help you get started. While it’s a first step in ensuring a cohesive, trustful brand, it is highly recommeded to upgrade to the full or abridged branding packages once your business can support the investment, to let your brand shine and attract your dream audience.

WHO IS IT FOR?

This package best serves entrepreneurs or small businesses who just started out and a bigger investment might not be their next step. Or for entrepreneurs who have a viable prototype and they need to communicate it to the outside world.

WHAT IS INCLUDED?

Brand Discovery Insight and Debrief Call
Up to 3 logo options
Comprehensive Logo Design:
-  logo variations
-  primary and secondary marks
-  favicon
Complete Brand Color Palette
Brand Typography
1 Brand Application (business card, social media template, etc.)
Short Summary Brand Style Guide PDF
Brand Master Files (editable files, print files, digital files)
2 Rounds of Revisions

PROJECT TIMING:

4-6 weeks

DESIGN A LA CARTE.

Other Ways to Work Together

+ LOGOS & SUBMARKS
+ BUSINESS CARDS
+ LETTERHEAD
+ PACKAGING DESIGN

+ BRAND COLLATERAL MATERIALS
+ CUSTOM GRAPHICS
+ INSTAGRAM POST TEMPLATE
+ INSTAGRAM STORY TEMPLATE

+ NEWSLETTER TEMPLATES
+ PDF ONE PAGER /GUIDE
+ ICON DESIGN
+ EDITORIAL DESIGN/LOOKBOOK